Wokewashing White America

Wokewashing activists are nothing if not implacable.

Radical liberal activists are in your head. They’ve conquered what passes for “mainstream media.” They’ve infiltrated Hollywood, social media, academia, and the Democratic Party. Now they’ve co-opted Madison Avenue. You cannot escape. Not if you watch television. Every ten minutes? A four-minute commercial break. Four minutes of clamoring, yammering, coaxing, cajoling, pandering in seven-, ten-, fifteen-, thirty-, and sixty-second spots. You think they are pushing insurance, breakfast cereal, gymnasiums, or chef-prepared home-delivered meals. You are only 25 percent right.

The camera focuses on a twentysomething light-skinned African-American couple playing tug-of-war with a bottle of Old Spice deodorant. The overt message appears to be that “black people,” of both sexes, really love lavender-scented Old Spice deodorant.

Snoop Dogg, sporting his signature cornrow braids and bling, munches Tostitos Strips against a black-and-white angular backdrop, with Martha Stewart demurely pushing “creamy avocado salsa” from a cane plantation peacock chair. “They are good apart,” calls Snoop. “But better together,” responds Martha. “Pass me somadat green stuff,” says Snoop. “Fo’ shizzle.”

“Madison Avenue caved. Marketing and advertising agencies grew complicit. National brands have become radical activists.”

A bearded, bald black guy carries a white, redheaded woman piggyback down a hotel corridor to promote My Walgreens. A “nonwhite” actress in a stewardess uniform bests a cartoon blob of green phlegm/snot/mucous in a Mucinex commercial. A black multigenerational family waxes pedantic over the proper use of Tide Pods. A scruffy, sloppily dressed, not-quite-Caucasian guy and his possibly “white” female partner play rapturous word games (bowlful, forkful, thankful, freezerful, wonderful) over Stouffer’s frozen “Bowl-Fulls” entrées. A prosperous black woman drives to an elegant fete in her white 2021 Cadillac Escalade. A white girl swings a massive cartoon mallet to explode cartoon pixelated bonbons to promote an app for the Candy Crush Saga. Two female astronauts racing along the lunar surface [ … ]

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