Netflix lost 9% of the market share as competition increases

According to a study by the consultancy company Ampere Analysis published today by The Wrap, Netflix market share went from 29% at the beginning of last year to 20% now.

Despite that, the platform continues to lead the market with 74 million subscribers in the US, and by adding subscribers from other countries, it totals more than 203 million customers worldwide.

In Second comes Amazon Prime Video, the audiovisual catalog of the e-commerce conglomerate with 16% of the market, this is a considerable decrease given that in the beginning of 2020 it had 21%, with its more than 50 million users. Hulu, a platform that is only available in the US and brings together content from several television stations, remains in third place.

But the consultant estimates that during this year the Disney + platform will be able to reach the third position, after a year and a half of existence.

In March, Walt Disney’s content service reached 100 million subscribers globally, of which 40 million in the US, after 16 months of existence, a number above initial estimates.

New competitors, such as Apple TV +, from Apple, HBO Max, from WarnerMedia, Peacock, from NBCUniversal, and Paramount +, from Viacom CBS have shown a very slow growth, which will continue as they expand their catalog.

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