A tweet from Burger King UK that said “women belong in the kitchen” was criticized on the social-media site on Monday, International Women’s Day.
—Burger King (@BurgerKingUK) March 8, 2021
The messaging wasn’t the work of a social-media manager gone rogue — it was tied to the chain’s launch on Monday of an initiative to help increase the number of women in head-chef roles. But it struck people on Twitter and Facebook the wrong way.
Some described the tweet as tone-deaf on a day meant to celebrate women. Others said they wouldn’t eat at the restaurant anymore. And others joked about the fast-food chain’s marketing team thinking the message would be a good idea.
A Twitter account associated with KFC said Burger King should have deleted the tweet after sending it. “Why would we delete a tweet that’s drawing attention to a huge lack of female representation in our industry,” Burger King replied.