Artisanal versions of Twitter and Facebook hope to keep the good while jettisoning the bad.
Could the IndieWeb movement—or a streamlined, user-friendly version of it to come—succeed in redeeming the promise of social media? If we itemize the woes currently afflicting the major platforms, there’s a strong case to be made that the IndieWeb avoids them. When social-media servers aren’t controlled by a small number of massive public companies, the incentive to exploit users diminishes. The homegrown, community-oriented feel of the IndieWeb is superior to the vibe of anxious narcissism that’s degrading existing services. And, in a sense, decentralization also helps solve the problem of content moderation.