It’s easy to buy into the ‘overnight success’ story. But in reality, building a venture is a five- to seven-year endeavor. It requires foresight, strategy and a huge amount of patience . . . because everything takes longer than you expect.
When I look back on my previous ventures, I find I was often so focused on driving next month’s results that I took short-sighted decisions. I rushed out features that made no difference to important metrics. I invested in ‘bet-the-house’ marketing campaigns that failed to generate a return. And I retained employees that I knew weren’t right for their role.
I understood that I’d eventually have to resolve the underlying issues ‘when I had more time’. But the shortcuts always caught up with me — and usually much faster than I expected.