A-WOKEning: NFL Thursday Night Season Opener Tanks, Down Double Digits

The social-distanced NFL season opener between the Kansas City Chiefs and the Houston Texas (34-20) suffered from dismal ratings.

In early numbers, the primetime NBC game scored a 5.2 among adults 18-49 and 16.4 million viewers between 8 – 11 PM ET.

Now, those numbers for the 8:25 – 11:30 PM ET game itself will certainly be adjusted upward later, but right now that’s a 16.1% drop over the spectacle of the September 5, 2019 season opener among the advertiser rich demographic. In an America still adjusting to the new normal of live sports in the era of COVID-19, last night’s Kansas City victory also fell 16.1% in total sets of eyeballs from last year’s fast affiliate results – but remember, those numbers will change later today. –Deadline

One would have assumed that cooped-up fans would have been more interested in viewing live sports.

Perhaps the woke antics (kneeling, racial unity staged moment, fake 9/11 tribute) has NFL fans tuning off:

What do you think?

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